This Policy May Change
This Policy explains:
- The types of information Pearly Whites gathers from Site users.
- How Pearly Whites uses your personal information.
- How Pearly Whites uses non-personal information.
- What personal information, if any, Pearly Whites may share about you with others and the conditions that protect your information if it must be shared.
- The security measures Pearly Whites takes to protect your information from loss or disclosure.
- The circumstances under which you can access personal information you have shared with Pearly Whites and have that information corrected, restrict Pearly Whites use of that information, and even have it removed from our active servers.
- Other things you should know about privacy and Pearly Whites.
Who May Use the Site
The Site is not intended for use by minor children (under the age of 18). We do not knowingly collect information from any person that is a minor. Parents and guardians should monitor the use of the Site by minor children. Once information is entered into the Site, it may not be possible to completely remove it from the internet.
The Personal Information We May Collect
Pearly Whites collects information that you provide to us or that we learn about you from your use of the Site. For example, you may provide information to the Site when you sign up for newsletters, search, make appointments, participate in a survey, rate or review us, or communicate with Pearly Whites. You might supply us with such information as your name, address, phone number, credit card or other financial information, email address, IP addresses, and personal preferences. We may also obtain and store certain types of non-personal information, such as demographic or statistical information, whenever you visit the Site. Our Site may also collect information on your physical location by using satellite, cell tower or other data. We may use such information to contact you with personalized messaging or content, including by marketing certain services (for example, if a new Pearly Whites office opens near your location).
If you provide a review of your experience with Pearly Whites by responding to a request for a review or feedback, filling out a survey, or rating us on a third party site, you authorize Pearly Whites to use such reviews for marketing, for use in review aggregation, including the right to sublicense such reviews to third parties for such purposes, and to modify such reviews (without changing the substance of any ratings or comments in any misleading manner, but generally to shorten or make more usable or combine with other reviews). Once a review has been submitted, the permission to use such review is not revocable. We will use such reviews in the aggregate and we may also refer to individual reviews using First Name, but only using your last initial, for example, “John S.” or “Jill R.” rather than using your full name.
Our privacy practices are intended to comply with the Health Insurance Portability and Accountability Act (“HIPAA”). We will maintain the privacy of your Health Information as required by HIPAA and the regulations promulgated under that Act. If you share information with a medical professional affiliated with Pearly Whites, that information may be used to facilitate your treatment, or in support of payment or health care operations. You authorize the affiliated medical professional providing services to you to share your personal information with us for such purposes, and you authorize us to use or disclose such information as needed in order to communicate with your healthcare providers and to provide services to you.
We use information we have collected about you to provide you with the services necessary to operate our business. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.
We may share your personal information with third parties or affiliates of Pearly Whites where it is necessary for us to complete a transaction or do something you have asked us to do. Likewise, we may share your personal information with third parties or affiliates of Pearly Whites with whom we have contracted to perform services on our behalf. Companies that act on our behalf are required to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.
In addition, we may call (which may include leaving voicemails), write, e-mail or text message (including push notifications)(“communicate”) you to remind you of appointments. We may also communicate to notify you of other services available that might help you, or to conduct follow up, quality assessment, or to obtain reviews, feedback, assess satisfaction or similar activities. We take precautions on our end to secure electronic information (for example, we encrypt our electronic devices). However, it is possible that texts, emails or other communications could be intercepted in transit to or from your devices or networks. Customers hereby consent to communication through telephone, video, text, other electronic messaging or e-mail. Other than the foregoing, we will not use your information for marketing without your authorization.
We may disclose your personal information as permitted or required by law, such as in connection with a subpoena, court order or similar legal process, or in connection with a merger, acquisition, or bankruptcy, or in order to enforce our rights or enforce our Terms of Service. For additional information see also our Notice of Privacy Practice.
For example, if you utilize a social media feature such as the Facebook “Like” button, Google Plus, Pinterest or a Twitter widget, these features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as where they live or have expressed an interest in shopping for cosmetics on our mobile site. We do not share any of your personally identifiable information, including your shopping history or health information, with social media platforms. See the policies of each social media platform for additional information about these types of ads, including how to manage your display settings for these ads.
Pearly Whites or its authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of the Site. This information is generally collected in non-personally identifiable format. We may use this collected or logged information in order to provide better service, to facilitate our customers’ use of the Site, to track usage of the Site, to address security hazards, and for other administrative or operational purposes. Pearly Whites, or its authorized service providers, may use this information to track aggregate traffic patterns throughout the Site. We may use aggregated, statistical information to describe our customer audience, products, and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested.
Cookies and Other Tracking Technology
Web beacons are small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Our Security Practices
Contact Preferences and Accessing Your Personal Information
You have choices when it comes to how Pearly Whites uses your personal information. When you communicate via our site’s live chat option, make an online appointment, or otherwise provide your email address to us, you are automatically signed up to receive information about merchandise, services and promotional offers from us by email and/or direct mail. If you do not wish to receive such information, please contact us by email or direct mail to unsubscribe at firstname.lastname@example.org or Pearly Whites, 501 Springfield Ave., Berkeley Heights, NJ 07922. You may also contact us at (908) 650-1982. Even if you elect not to receive such information, Pearly Whites may continue to contact you as necessary to service your account and process your transactions and requests.
If Pearly Whites should ever file for bankruptcy or merge with another company, or if Pearly Whites should decide to buy another business, or sell or reorganize part or all of Pearly Whites’ business, we may be required to disclose your personal information to prospective or actual purchasers and other parties. Pearly Whites will obtain appropriate confidentiality protections for information disclosed in these types of transactions.
We may also disclose your personal information: (x) to comply with any court order, law, or legal process, including to respond to any government or regulatory request; or (y) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Pearly Whites, LLC, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
If you have questions about this Policy, you can contact us by sending us an email at email@example.com or writing to us at: Pearly Whites Customer Support, 501 Springfield Ave., Berkeley Heights, NJ 07922.